It's a good morning

but let's make it

great!

Innovative solution
for manufacturing
breakfast cereals with
no white sugar

It's a good morning

but let's make it

great!

Innovative solution
for manufacturing
breakfast cereals with
no white sugar

Learn more about
consumers’ motivations.
Download insights.

THE CHALLENGES​

Breakfast cereals’ manufacturers are currently facing a decline in their category’s popularity in both volume and value as growing numbers of health-aware consumers perceive the category as unhealthy.
While consumers still find the breakfast cereals category an easy and tasty go-to breakfast solution, they now require healthier products with lower levels of refined sugar.
But can breakfast cereals be manufactured without any refined sugar and with a desired on-trend message?

The challenges

Breakfast cereals’ manufacturers are currently facing a decline in their category’s popularity in both volume and value as growing numbers of health-aware consumers perceive the category as unhealthy.
While consumers still find the breakfast cereals category an easy and tasty go-to breakfast solution, they now require healthier products with lower levels of refined sugar.
But can breakfast cereals be manufactured without any refined sugar and with a desired on-trend message?

Our solution

Fruitlift- Rethink sugar- Embrace fruit

For over 75 years Gat Foods has been a fruit processor, developing and marketing technology based solutions for the beverage industry worldwide. Today, following several years of development and trials, we are proud to present Fruitlift – an innovative fruity solution for the breakfast cereals category.
Fruitlift is our latest development for manufacturers looking to offer their consumers tasty cereals with no white sugar.
FruitLift is an all-natural fruity base that contains 90% fruit components. It’s a unique solution for producing expanded cereals with mild sweetness levels and no white sugar.

Our solution

Fruitlift- Rethink sugar- Embrace fruit

For over 75 years Gat Foods has been a fruit processor, developing and marketing technology based solutions for the beverage industry worldwide. Today, following several years of development and trials, we are proud to present Fruitlift – an innovative fruity solution for the breakfast cereals category.
Fruitlift is our latest development for manufacturers looking to offer their consumers tasty cereals with no white sugar.
FruitLift is an all-natural fruity base that contains 90% fruit components. It’s a unique solution for producing expanded cereals with mild sweetness levels and no white sugar.

Benefits

No White Sugar
90% Fruit Components
All Natural
Flexible Flavor
Adjusted to extrusion process

Benefits

No White Sugar
90% Fruit Components
All Natural
Flexible Flavor
Adjusted to extrusion process

Make your cereals healthier and tastier

Want to know what analysts say about the challenges within the health and wellness trend? Here are some articles from leading trade magazines

Food Ingredients First, Feb 2019

“Irresponsible and immoral”: Marketing of high sugar and salt children’s cereals comes under attack in UK

Food Navigator USA, Nov 2018

Mintel’s top food trends for 2019, From healthy ageing to convenient food hacks.

Food Ingredients First, Nov 2016

Global breakfast cereal survey reveals major differences depending on country.

 

Food Ingredients First, Feb 2019

“Irresponsible and immoral”: Marketing of high sugar and salt children’s cereals comes under attack in UK

Food Navigator USA, Nov 2018

Mintel’s top food trends for 2019, From healthy ageing to convenient food hacks.

Food Ingredients First, Nov 2016

Global breakfast cereal survey reveals major differences depending on country.

 

press release

Gat Foods Pilot Lab to Maximize Fruitlift and improve RTE cereals
Gat Foods solution offers “a delicate sweetness without the refined sugar”
How fruit-based ingredients can now sweeten your cereals
Fruit-based ingredient could replace refined sugar in RTE cereals
Replace refined sugar in cereal with new fruit-based ingredient

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